Primary Research Solutions
Evidence your decisions
can actually stand on.
Six primary research services — in-depth interviews, focus groups, surveys, respondent recruitment, retail audits, and CX & NPS programmes — designed, fielded, and delivered by a team that treats research rigour as the product, not the paperwork.
Big agencies sell scale. We sell precision — the right respondents, the right method, the right size for the decision you actually have to make.
40,000+
Research outputs
Research, Done Properly
Designed by researchers, not resold from panels.
Every methodology in this family is designed, fielded, and analysed by our research team — built around the decision you're making, sized honestly, and reported so your Monday meeting can act on it.
- Study design built backwards from your decision
- Verified respondents with in-flight quality control
- Analysis and implications included, not extra
The Six Services
Choose the method. We run the programme.
01
In-Depth Interviews
Learn MoreStructured IDI programmes built around your research objectives — a defined respondent set, a consistent discussion guide, and findings documented and synthesised across the full set. An evidence base, not a collection of ad hoc conversations.
02
Focus Group Discussions
Learn MoreModerated group sessions — in-person or online — for consumer and B2B perspectives. Participants recruited to your exact specification, professional moderation, and structured reporting of what the room actually said.
03
Right-SizedB2B & B2C Surveys
Learn MoreTargeted quantitative studies — questionnaire design, respondent sourcing, fielding, and summary analysis. Typically 50 to 300 respondents: precision of audience over mass volume, built for decision support rather than academic scale.
04
Respondent Recruitment
Learn MoreRunning your own research but need the right people in it? We source and screen B2B and B2C respondents for your interviews, panels, or studies — by role, industry, company size, geography, or fully custom criteria.
05
Retail Store Audits
Learn MoreOn-the-ground evaluation of in-store execution — pricing, shelf presence, planogram compliance, promotional visibility, and customer experience. Structured audit frameworks, photographic evidence, and consolidated reporting across locations.
06
CX & NPS Research
Learn MoreCustomer experience measurement and NPS programmes paired with in-depth customer interviews — so you get the score and the why behind it. Designed for teams that need to act on the findings, not just report them.
The Process
From research objective to consolidated findings
Every programme is scoped before it starts — method, sample, timeline, deliverables, and pricing in one clear proposal. Mixed-method programmes run under a single scope with one project lead.
Submit a research briefDefine the objective
You share the decision you need to make and what evidence would settle it. We recommend the method — or the mix — that fits.
Design the instrument
Discussion guides, questionnaires, audit frameworks — developed with your team or built by ours from your objectives.
Recruit and field
Respondents screened against your exact criteria. Fieldwork managed with progress updates — you always know where the programme stands.
Analyse and deliver
Transcripts, summaries, clean data, and a consolidated findings report — organised around the decision you started with.
Why Astute Connect
Research depth without agency overhead
Built on real research DNA
Our methods reflect the standards of the Astute ecosystem, including Astute Analytica — 30+ sectors of industry research experience behind every programme.
Right-sized by design
Scoped to the decision, not padded to a rate card. Targeted samples, focused instruments, faster timelines, cleaner findings.
Respondent quality first
The same screening discipline we apply to expert sourcing applies to research recruitment — the right people, verified, every time.
Mixed methods, one scope
Combine IDIs, surveys, groups, and expert calls in a single programme — one project lead, one timeline, one consolidated deliverable.
Also From Astute Connect
Need a practitioner's voice before you design the study?
Many programmes start with one or two expert calls to sharpen the hypotheses — then the research validates them. Our Expert Network Solutions plug straight into any research scope.
FAQ
Primary research questions
Something specific? Write to sales@astuteconnect.com — we respond within one business day.
Share the decision you're trying to make and we'll recommend the method — depth and nuance usually point to IDIs or focus groups; validation at scale points to a survey; often the best answer is a small mix. The recommendation is part of the free scoping proposal.
Every respondent is screened against your criteria before inclusion — role, industry, company size, geography, or custom requirements. We verify professional details rather than relying on self-declared panel data alone.
Yes — it's our most common engagement shape. IDIs plus a targeted survey, expert calls feeding hypotheses into focus groups, audits validating channel claims. One scope, one project lead, one consolidated deliverable.
North America, Europe, and Asia-Pacific are strongest, with growing reach in the Middle East, Latin America, and Africa. Multi-market programmes run under a single scope with consistent screening across countries.
Per programme, based on method, sample size, audience difficulty, and geography. You receive a clear proposal with defined scope and pricing before any work begins — no hidden fees.
Tell us the decision. We'll design the research.
Submit your research brief and receive a scoping proposal — method, sample, timeline, and pricing — typically within days.