Primary Research Solutions · B2B & B2C Surveys
Right-sized quantitative surveys of 50–300 carefully screened respondents — designed around your decision, fielded to verified B2B and consumer audiences, and reported with the analysis already done.
50–300
Verified respondents
Numbers With a Spine
Surveys built around the decision you're making — verified B2B and consumer respondents, in-flight quality control, and reporting that includes the analysis, not just the data dump.
When It Fits
Your interviews or expert calls found the hypotheses — the survey puts numbers on them. How widespread is the pain? How many would actually switch? At what price point?
Structured pricing methods — from simple acceptability scales to Van Westendorp — fielded to verified buyers, so pricing decisions rest on evidence instead of internal debate.
Adoption intent, current spend, vendor satisfaction, and switching triggers from the actual target market — the primary data your sizing model is currently missing.
For investors: a fast survey of a target's customer base or category — churn intent, NPS, price sensitivity — fielded inside a diligence window and reported for the IC memo.
What You Get
A survey is a chain: question design, sample quality, fielding discipline, and analysis. Weakness anywhere breaks the number you take to the decision. We own the whole chain.
Typical engagements
50–300 completes, 8–15 minute questionnaires, fielded over one to three weeks depending on audience difficulty.
01
We start from what you need to decide, then design backwards — question logic, scales, and structure drafted by our research team and approved by you before a single response is collected.
02
Role, seniority, company size, category behaviour, geography — verified at entry, not self-claimed. For hard B2B audiences, our expert-network sourcing reaches respondents panels can't.
03
Speeders, straight-liners, inconsistent answers, and spec failures removed during fielding — with quota tracking so the final sample matches the design, not whoever showed up.
04
Not a data dump — a written report with the cuts that matter, the segment differences that change the answer, and the implications for the decision you briefed us on. Full data tables included.
05
We'll tell you what your sample can and can't support statistically — and when your question genuinely needs a bigger study or a different method, we say so at scoping.
The Process
Consumer surveys can complete in under two weeks; niche B2B audiences typically take two to three. The scoping proposal commits to a timeline before fielding starts.
Decision, audience specification, sample size, and timeline — agreed in the proposal, with our honest read on what the sample supports.
Questionnaire drafted, reviewed with you, and locked — then programmed and tested before launch.
Screened respondents complete the survey; bad responses are removed in flight; you get progress updates against quota.
Written findings report plus full data tables — with a debrief call to walk your team through what the numbers mean for the decision.
Sharper Questions In, Sharper Numbers Out
A handful of expert calls or in-depth interviews before fielding sharpens the questionnaire — the right language, the right options, the hypotheses worth testing. One scope covers both.
FAQ
Something specific? Write to sales@astuteconnect.com — we respond within one business day.
For most business decisions, yes — when the sample is precisely targeted and verified. 150 genuine decision-makers beat 2,000 loosely screened panellists for directional confidence on a specific question. Where your question truly needs more — fine subgroup analysis, tracking with small movements — we say so at scoping rather than overselling a small sample.
Yes — hard B2B sampling is our differentiator. We combine research panels with our own expert-network sourcing, which reaches verified professionals standard panels can't. Genuinely scarce audiences may mean a smaller sample or longer field window; we tell you upfront.
Screening verification at entry, attention checks inside the questionnaire, and in-flight removal of speeders, straight-liners, and inconsistent responders. Rejected completes are replaced, not counted — the reported sample is the clean sample.
A written findings report with charts and segment cuts, full data tables, and the raw (anonymised) data file if you want it — plus a debrief call. The report is built around your original decision, not a generic template.
Yes — translated questionnaires, per-market quotas, and consolidated reporting under one scope. Coverage is strongest across North America, Europe, and Asia-Pacific.
Tell us the decision and the audience — we'll design the survey, verify every respondent, and bring back the number with the analysis done.
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