Primary Research Solutions · Retail Store Audits
Trained auditors in real stores — checking availability, pricing, placement, promotion execution, and competitor presence against structured checklists, with time-stamped photo evidence behind every finding.
Geo
-verified store visits
Shelf Truth
Trained auditors check availability, pricing, planogram and promo compliance in-store — every visit geo-verified and time-stamped, every finding backed by photo evidence.
What Audits Cover
Is the product on shelf, in the agreed position, with the agreed facings? Are launch displays actually built? Compliance scored store by store, chain by chain — with photos to settle any dispute.
Shelf prices vs. agreed prices, promo mechanics vs. the trade plan, and competitor pricing captured in the same visit — the ground truth your revenue team is negotiating on.
Who else is on the shelf, with what facings, prices, and displays — systematic competitive intelligence from the point of sale, across markets you can't walk yourself.
How staff present, recommend, and sell — your products and your competitors' — assessed through structured scenarios run by trained evaluators.
What You Get
Store audits live or die on auditor discipline. Ours work to structured checklists with photo evidence and verification on every visit — because unverified field data is just opinion with mileage.
Scoped per programme
Priced by market, store count, checklist depth, and frequency — single waves or recurring tracking, quoted before fieldwork.
01
Built with you before fieldwork — the SKUs, the metrics, the photo requirements, and the store universe (chains, formats, cities) that gives a representative read.
02
Field teams briefed per programme on category, checklist, and photo standards — so store one and store eighty are measured the same way.
03
Geo- and time-verification on every visit, time-stamped photos linked to checklist items, and back-office quality review before data reaches your report.
04
Compliance and availability scored by chain, city, format, and SKU — with the photo evidence organised so you can take findings into a distributor conversation the same week.
05
Audit a launch once, or track execution monthly or quarterly with consistent methodology — trend lines that show whether the fixes you negotiated actually happened.
The Process
Typical single-market waves complete within two to four weeks of checklist approval; multi-market programmes are sequenced per scope.
Markets, store universe, sample size, checklist, photo standards, and frequency — agreed in the scoping proposal.
Auditors trained on your category and checklist; pilot visits validate the instrument before full rollout.
Visits completed with geo/time verification and photo capture; quality review runs in parallel, with progress updates to you.
Findings by chain, city, and SKU with the evidence pack attached — ready for trade conversations or the next wave's baseline.
The Other Half of the Picture
Pair store audits with shopper interviews or a right-sized survey — execution data plus buyer perception in one engagement, one consolidated report.
FAQ
Something specific? Write to sales@astuteconnect.com — we respond within one business day.
Coverage is strongest across Asia-Pacific, the Middle East, and major European and North American metros, with field capacity scoped per brief. Tell us the markets and store universe — we confirm feasibility and cost before you commit.
It depends on how many chains, formats, and cities you need to compare — comparisons drive sample size. Focused single-city checks can be meaningful at 20–30 stores; multi-chain, multi-city reads typically run larger. We recommend a structure at scoping.
Every visit is geo- and time-verified, every checklist item that can carry a photo does, and a back-office quality team reviews submissions before they enter the dataset. Visits that fail verification are redone at our cost.
Yes — scenarios assess service and execution, not individuals; no staff are named in reporting, no recordings are made where prohibited, and programmes follow established market-research industry guidelines in each market.
Verified data flows in during fieldwork, and the consolidated findings report follows within days of the final visit — fast enough to take into this month's trade conversations, not next quarter's.
Tell us the markets, the chains, and the questions — we'll scope the audit and bring back evidence, not anecdotes.
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